Imagine a fusion of high fashion and exhilarating motorsport—Tommy Hilfiger is stepping into the fast lane by teaming up with the Cadillac Formula 1 team to launch an exclusive fanwear collection. This exciting collaboration promises a variety of products, including replicas of the team's uniforms along with co-branded apparel that reflects the essence of both brands. Throughout the upcoming 2026 season, fans can expect additional releases aligned with specific races and significant moments featuring key drivers.
As the designated fanwear partner for the Cadillac team, Tommy Hilfiger is not just creating clothes; they’re embracing a shared vision that embodies American style in motorsport. The Cadillac squad makes its debut this year as the 11th team on the F1 grid, marking a significant milestone in the sport.
This new fanwear line draws inspiration from Tommy Hilfiger’s storied history in motorsport while infusing it with a modern twist. Founder and principal designer Tommy Hilfiger remarked, "This collection takes our heritage in motorsport and translates it into pieces you don’t just wear trackside, you live in day to day. The fanwear collection is designed to be versatile, blending team pride with personal style and bringing Classic American Cool into a new contemporary space."
He further elaborated on the importance of this collection, stating, "It deepens our relationship with supporters, giving them a way to feel closer to the team, with styles that work beyond race weekend. It’s about culture and collectibility — building a world where belonging fuels self-expression, an authenticity that shows up in the details of what you wear."
Lea Rytz Goldman, the global brand president of Hilfiger, added her insights, stating, "This collection celebrates the Tommy Hilfiger brand’s legacy in Formula 1 and the sport it has become today. For decades, Tommy has brought fashion into sport and entertainment, and F1 is now a major cultural force where we show up in a unique way. Partnering with the Cadillac Formula 1 Team allows us to create prep classics that are confident, collectible, and made for fans."
The fanwear range will feature items like driver caps, T-shirts, and polos, all enhanced with moisture-wicking technology and fine detailing. The color scheme prominently features co-branded hues such as red, white, and black, accented by metallic and chrome elements that foster a sense of community and embody the spirit of racing culture.
Cassidy Towriss, chief brand adviser for the Cadillac Formula 1 Team, expressed excitement about the collaboration, saying, "This partnership brings together two iconic American brands with a shared belief in design, performance, and cultural relevance. Working closely with the Tommy Hilfiger team, we’ve created fanwear that feels authentic, elevated, and true to the identity we’re building. The 2026 collection is just a glimpse of what’s to come, and we’re eager to continue delivering for fans as the Cadillac Formula 1 Team takes shape on and off the track."
When asked about his enthusiasm for the partnership, Hilfiger emphasized, "For more than 40 years, Tommy Hilfiger has shown up in sport by following the pulse of pop culture and pushing style forward — never playing it safe. Right now, that momentum is unmistakably in Formula 1. It’s global and more immersive than ever, and people want to wear it, share it, and make it part of how they show up."
He continued, "That’s why the Cadillac Formula 1 team feels like such a natural partner. We share an American point of view rooted in ambition, confidence, and entertainment. Fanwear is where our world comes to life, giving people a stylish way to be part of what’s next."
The collection will introduce a series of collectible releases throughout the season, each crafted to tell a dynamic story. City-inspired Race Specials aim to capture the unique energy of locations like Miami, Austin, and Las Vegas through distinctive color palettes and localized designs, with graphic updates reflecting the team identity, race venues, and driver influences.
Available sizes will range from XXS to XXL, with prices starting at $39.90 and going up to $229.90. Tommy Hilfiger has long been at the forefront of blending motorsport with cultural landscapes, from pioneering partnerships in the 1990s to its recent sponsorship of "F1 The Movie." Now, this momentum continues with the Cadillac Formula 1 Team, whose entry onto the grid signifies a fresh chapter in the sport, especially with the announcement of driver Sergio "Checo" Pérez as Hilfiger’s global menswear ambassador.
Fans can look forward to accessing this exciting fanwear collection on tommy.com, at Tommy Hilfiger retail locations worldwide, and through select wholesale partners throughout the season.
